Call & Lead Tracking Edinburgh | Reporting

What's included

Every enquiry, with where it came from

Knowing the phone rang is useful. Knowing which calls came from Google, which from Instagram and which from an ad, and which of them turned into work, tells you where to put your money.

Calls, enquiries, bookings and sales traced back to their source
Every new enquiry sent to you straight away
Results fed back to Google and Meta, so your ads learn which clicks become customers
A plain-English report every month
Google review requests sent to your customers

Lead tracking for small businesses

Put your money where your customers come from

Without tracking, it's hard to tell a good month from a lucky one. With it, you can see which ad, search or post brought in the work, and put your budget behind it.

It adds up quickly. For one of our clients, our leads data counted 77 website enquiries from 1 to 25 October 2026. Knowing where they come from is what tells us where to put the next pound.

How it works

From the first click to the finished job

Each enquiry is saved with where it came from

Every enquiry and booking from your website is saved with its source: a search, an ad or a social post. Taps on your phone number are counted too.

You hear about it straight away

Every new enquiry is sent to you as soon as it arrives, so you can get back to people while they're still looking.

The results go back to your ads

When an enquiry turns into a booking or a job, that goes back to Google and Meta, for customers who agreed to it on your website. The ads learn which clicks become customers, not just which ones fill in a form.

Every month, you see what worked

A report in plain English: what came in, where it came from and what we changed because of it.

Our work

Tracking that shows which spend turns into work

Proshine's quote requests go straight into HubSpot, and when one becomes a job, that goes back to Google Ads, so their campaigns learn which enquiries turn into real work.

Proshine Specialised Cleaning

10x more quote requests

“We’re getting as many leads in a week as we used to get in a whole month, and we’ve taken on way more clients because of it.”
Lewis, Proshine Specialised Cleaning, on Google

Read the case study

Tracking and reporting questions

Ask a question

What is conversion tracking?

It's how Google and Meta learn which clicks led to something worth having: a call, an enquiry or a booking. We set it up so your ads count what matters to your business and, for customers who agreed to it, which enquiries became paying work.

Can you track phone calls?

Yes, calls from your website. Every tap on your phone number is counted as a call, next to your enquiries and bookings, for visitors who accept cookies.

What's in the monthly report?

What came in that month, where it came from and what we changed because of it, in plain English. If you run ads, it shows which of them brought in enquiries, so you can see what your budget is doing.

What about my customers' privacy?

On the websites we build, nothing that tracks visitors loads until they've answered the cookie banner, and results only go back to Google and Meta for people who agreed to it. Anyone who says no can still get in touch as normal.

How much does tracking and reporting cost?

It depends on what your business needs, so we don't publish prices. You can see what each of our plans includes, and we'll give you a clear price on a free call.

Find out what's bringing in your customers

Tell us about your business in four quick questions, or start with a free marketing review of how you show up online today.

Tracking and reporting in Edinburgh: see what brings in your customers