Caledonian Waste: social media they never have to post

An Edinburgh waste removal and clearance company whose Instagram, Facebook and LinkedIn we run from start to finish, from their own photos of real jobs.

“They have helped us grow massively over the last year. Lana has been a delight behind our socials!”

Caledonian Waste ServicesEdinburgh
Meet the founders: They plan it. They do it., with Khadir and Liam
Commercial clear-out: From packed to empty, before and after
Storm damage? We'll clear it., with the crew at work
Winter clear-out: a packed garage before the crew cleared it
5.0 from 200+ Google reviews, with the crew loading a clearance
Their own crew. On the tools.
Boxes, pallets and plastic, before a commercial clear-out
The garage after: cleared and winter-ready
Storm left a mess in your garden? What the crew clears
Lifted. Loaded. Gone.
Floor space back: the commercial unit after the clear-out
The shed after: empty and ready to use

Overview

Caledonian Waste Services clears homes, garages, sheds and commercial units across Edinburgh, led by its founders Khadir and Liam, with 5.0 stars from more than 200 Google reviews.

We run all of their social media. Lana plans and posts it; they post nothing themselves.

Client
Caledonian Waste Services
Industry
Waste removal and clearance
Service
Social media
Area
Edinburgh

Where they started

A busy crew, out on jobs all day, with no time to post about them.

Their best proof was already on their phones: every job they clear is a before and after. We turn those photos into posts, every week, without them lifting a finger.

  • InstagramPosts, carousels and stories
  • FacebookThe same posts, for local customers
  • LinkedInCommercial clear-outs, for businesses

What we did

A steady week of posts across all three: the founders and the crew, before-and-afters you swipe to reveal, their five-star reviews, and posts that answer the moment, like a storm clean-up the weekend after a storm.

Our approach

Only their own photos of real jobs and the real crew, never stock, in one look of black and gold. Posts with the founders and the team get more engagement than anything else on the account, so they come round often.

Their social media, off their plate

Khadir and Liam run the jobs. We keep their Instagram, Facebook and LinkedIn busy with them, so people see the work before they ever pick up the phone.

Next: double the reach

The goals for April 2027: twice the reach, and 50% more enquiries from social media, both measured from their own insights.

“[Simplegrowth] does all our socials, they have helped us grow massively over the last year. Lana has been a delight behind our socials! Can’t recommend Stuart and Lana enough!”

Caledonian Waste Services, in their Google review of us

Step 1 of 4

Lana & StuartWe’ll reply to you ourselves.

What would you like to achieve?

Pick as many as you like.