Shore Boxing: 100+ members in their first three months

An Edinburgh boxing gym on West Harbour Road, opened with a website, a Google listing and an Instagram we set up and still run, so Sean can coach.

136k

Instagram views in 30 days, in August

Top 3

on Google Maps for boxing searches across half of Edinburgh

“I 100% would not have as much success without them. 12/10.”

SeanShore Boxing
Meet the coaches: the five Shore Boxing coaches side by side
Did you know? You can hire our gym, over the ring
A reel: Fail to prepare, over a class training on the mats
Coach Sean Spence
No shortcuts. Just work., over the ring
Coach Charlotte Johnston
What you can hire the gym for: film and photo shoots, private groups, events and personal trainers
Coach Lewis Benson
A reel: a full class training on the mats
Coach Dylan Nicolson
Book the gym: flexible times, ring, heavy bags and a full weights area
Coach Owen Spence

Overview

Shore Boxing is a class-only boxing gym in the north of Edinburgh, run by Sean and a team of coaches, with classes for adults and kids.

We set up their website, their Google listing and their social media when the gym opened, and we run them behind the scenes.

Client
Shore Boxing
Industry
Boxing gym
Service
Social media, website, Google listing
Area
Edinburgh

Where they started

Sean was opening a new gym, with no way yet to reach people in Edinburgh.

We came to him with a plan, set up everything a new gym needs to be found, and took the running of it off his hands. More than 100 members joined in the first three months.

  • Social mediaInstagram and Facebook, run by Lana
  • Websiteshoreboxing.com, classes and bookings
  • Google listingSet up and checked every month

What we did

Three parts that send people the same way: a feed people want to follow, a listing that shows up when someone near the gym searches for boxing, and a site where they can book a class.

Our approach

Real people, never stock: the coaches, the members, the ring and the bag wall, in a bold look that is the gym's own. Lana posts it all, so Sean never has to.

A full gym from a standing start

More than 100 members in the first three months after opening, and an Instagram that drew 136,014 views in 30 days this August.

Next: keep the reach growing

The goal for the Instagram is 150,000 views a month by March 2027, and every month we check where the gym shows on Google Maps.

“When I was first opening my business I had no idea how I was going to reach the community of Edinburgh through websites or social media until Simplegrowth came to me with a plan. They set up absolutely everything and run it from behind the scenes so I can concentrate on running my business.”

Sean, Shore Boxing, in their Google review of us

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