Autofoam: 15 booking requests in 8 days

An Edinburgh drive-in car wash on Corstorphine Road, with a new website that passed the old site's whole month of booking requests in its first eight days.

15

booking requests in the new site's first 8 days, more than the old site brought in a month (13)

“Can’t recommend Stuart and Lana enough… We have been so lucky to come across these guys.”

KaitlinAutofoam Edinburgh
The Autofoam home page we built, on a tablet held sideways: car wash and valet in Edinburgh city centre, with a Book now button

Overview

Autofoam Edinburgh is a drive-in car wash and valet centre on Corstorphine Road, opposite Edinburgh Zoo: foam washes, valets, ceramic coatings and specialist jobs, plus valeting at home, for taxis and for fleets.

We designed and built their new website, and we look after their Google listing and their ads.

Client
Autofoam Edinburgh
Industry
Car wash and valeting
Service
Website, Google listing, ads
Area
Edinburgh

Where they started

Autofoam's old WordPress site brought in about 13 booking requests a month.

We rebuilt it on the same addresses, so nothing it ranked for moved, gave every wash, valet and extra its own page with its price, and made asking for a booking something anyone can do from their phone.

  • Websiteautofoamedinburgh.co.uk
  • Booking requestsService, car, time and photos
  • Google listingServices and a weekly map check
  • AdsGoogle and Meta, from their own accounts

What we did

Four parts, built to work together: a site that shows every price, a booking form people finish, and a listing and ads that send people to it.

Our approach

Every booking request is saved with where it came from, so as the ads start we can see which of them bring in cars, not just clicks.

A page for every wash, valet and extra

We designed and built autofoamedinburgh.co.uk in Autofoam's own look: the dark ground and sign yellow of the centre itself. Every valet and extra has its own page with its price, how long it takes and what's included, all from one price list, so a price is never different in two places.

The Autofoam Gold valet page, with its price, how long it takes and a button to book it
The Autofoam Gold valet page on a phone, with its price, time and a Book Gold valet button

Booking requests from any phone, photos and all

Pick a service, the car, a day and a time, and send it, with up to three photos of the car if it needs a closer look. Autofoam confirms by getting back in touch, because who is on site changes too much to promise a slot. The gallery shows the work behind it.

The Autofoam booking form on a phone, choosing a service from the valet list with prices
The Autofoam gallery on a phone, with photos of cars they have washed and valeted

Fifteen requests before a penny on ads

Autofoam's ads hadn't started yet: the first fifteen booking requests came in with no ad spend at all, from people finding the new site and the Google listing.

Next: ads that pay for themselves

A first Google Search campaign and a Meta test are ready, on Autofoam's own accounts. Every booking request is saved with where it came from, so each ad has to earn its place.

“Can’t recommend Stuart and Lana enough. Both have been fantastic from start to finish… We have been so lucky to come across these guys. Outgoing, kind and always happy to help. Working day and night to answer any questions and queries we’ve had.”

Kaitlin, Autofoam Edinburgh, in their Google review of us

Want the same for your business?

We only take on a handful of clients at a time, so you get the people doing the work, not an account manager.

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