PeterJames: top 3 on Google Maps for scalp clinic

An Edinburgh hair salon and scalp clinic on Dalry Road, with a new website built from scratch, a Google listing people act on every day and every review answered.

56%

of the map we check where they show in Google's top 3 for "scalp clinic"

394

calls, website clicks and directions from their Google listing a month

“They’re not simply taking what we give them and building a website — they’re actively thinking about our business.”

Peter & JamesPeterJames Scalp & Hair Clinic
The PeterJames home page we built, on a tablet held sideways: the list of services, the booking buttons and the hero video

Overview

PeterJames Scalp & Hair Clinic is a hair salon and scalp clinic on Dalry Road in Edinburgh: cutting, colour and extensions on one side, scalp and hair loss consultations on the other.

We designed and built their website, and we look after their Google listing, their search rankings and their reviews every week.

Client
PeterJames Scalp & Hair Clinic
Industry
Hair salon and scalp clinic
Service
Website, SEO, Google listing, reviews
Area
Edinburgh

Where they started

Before September 2026, PeterJames had no website of their own.

So the clinic, the part of the business that most needs explaining, had nowhere to explain itself. We designed and built the site in the first half of September and put it live on their own address.

  • Websitepeterjameshairclinic.co.uk
  • Google listingServices, posts and a weekly map check
  • ReviewsEvery review answered
  • SearchTitles, pages and articles

What we did

Four parts, built to work together: a site that explains the clinic properly, and a Google listing that sends people to it.

Our approach

We check where PeterJames shows on Google Maps every week, across 25 points of the city, and change the listing and the site from what that check finds, not from guesswork.

A website designed around the clinic

We designed and built peterjameshairclinic.co.uk from a bespoke design, with the clinic in its own navy and the salon in its rose. Every service has its own page, with real photographs of PeterJames's work, and every booking button goes straight to their booking system.

The PeterJames scalp, menopause and hair loss clinic page, with a photograph of a consultation and a button to book one
The PeterJames scalp, menopause and hair loss clinic page on a phone, with buttons to book a consultation or ask a question

Every service easy to find, and to rank

Services are grouped the way people look for them, from the scalp and hair clinic to colour, cutting and extensions, and the blog answers the questions people search before they book, in the words they use.

The PeterJames services page, grouped into the scalp and hair clinic, colour, cutting and styling and more
Services grouped the way people look for them.
The PeterJames blog, From the clinic, with articles on hair shedding, hairbrushes and going blonde
Articles that answer the questions people search.
The PeterJames services page on a phone, grouped into the scalp and hair clinic, colour, cutting and styling
The PeterJames blog on a phone, with an article on autumn hair shedding

A Google listing that does the work

We added the clinic's services to the listing, post to it and check every week where it shows across 25 points of Edinburgh. For "scalp clinic", PeterJames is in the top 3 across 56% of them.

Every review answered

All 73 of their Google reviews have a reply, and new ones are answered the same day. The businesses that hold the top spots for "scalp clinic" have a median of 3 reviews; PeterJames has 73.

“They’re not simply taking what we give them and building a website — they’re actively thinking about our business, our brand, our online presence and the client journey. They’ve already suggested ideas and details that we hadn’t even considered ourselves… They make website development and marketing feel simple from the client side.”

Peter & James, PeterJames Scalp & Hair Clinic, in their Google review of us

Want the same for your business?

We only take on a handful of clients at a time, so you get the people doing the work, not an account manager.

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